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Promoting a Book: Part One

Jeffrey L Kohanek

When I finally decided to write a book and pursue getting it published, I had no idea what to expect. After thousands of hours of writing and editing, I found a publisher and then realized that I was going to have to put my marketing hat on and get serious. It turns out that successful authors put as much work into promoting their book as they do writing it. There is so much involved in book PR that I chose to split this blog into two parts.


I decided that the first step would be to create an author website. It is my home base and is the one location on the internet that I control fully. All messaging, images, contact info, events, author biography, blog thread, and more are intended to be part of a tight strategy. Any social media or bookseller links would send readers back to my website whenever possible, creating a hub to my online presence.

Social Media

In today’s world, I had to have a social media presence. It is a means to share information with my readers and to help create awareness of me as an author and of my books. I created a Facebook author page, opened a Twitter account, jumped onto Google+, created a Tumblr page, and added Instagram to my toolkit.

Book-Focused Websites

I need to be wherever people who like books might go. Accordingly, I now have a book and/or an author page on the largest online booksellers’ pages. In addition, sites such as Goodreads, Library Thing, and YA Books Central are sites designed to help readers discover and review books for themselves. A list of my online links is shown below.

Online Presence: List of Links

Author Website









Good Reads Author

Readers Favorite

Library Thing

Amazon Book Page

Amazon Author 

Barnes and Noble

YA Books Central

Printed Materials

I knew that it would be difficult to sell books without having printed marketing materials. When doing personal appearances, working book signings, conventions, and festivals, they would help me sell my book and myself. Image is everything for these events. Accordingly, I created bookmarks, sell sheets, posters that I can customize per event, a 6-foot banner that promotes The Buried Symbol from a distance, and a pop-up banner stand that I can put anywhere and promote the book series.

I hand out my bookmarks like they are candy, to anyone I can. I leave them at libraries. I send them with every book I sell. In fact, I was sure to make them useful, providing information about the runes that they will read about in the story

Launch Events and Book Signings

My book released on May 5, 2016. Accordingly, my publicist (thanks for all the help, Jodi) and I set up a number of author events to promote the book. With two launch parties, two author meet-n-greets, and a two-day book festival set within the first month, I will be busy. See the Launch Event Schedule below. If you can make it to any of these events, I would love to meet you and answer questions about the book or my writing process.

Event Date               Event Type and Location

  • Thurs May 19, 2016:   Book Launch Party @Lamppost Pizza, Fountain Valley, CA
  • Sat May 21, 2016:      Book Launch Party @Mama’s on 39 in Huntington Beach, CA
  • Tues May 24, 2016:    Author Event @Mangiamo Gelato Café, Huntington Beach, CA
  • Sat May 28, 2016       Author Event @Great American Yogurt, Huntington Beach, CA
  • Sat June 4, 2016:       Bay Area Bookfest, Berkeley, CA
  • Sun June 5, 2016:      Bay Area Bookfest, Berkeley,CA
  • Sun June 12, 2016     Local Author Event @Mysterious Galaxy Books, San Diego

I plan on doing many more author events in the future, targeting southern California bookstores and libraries. Check my calendar frequently for new postings.

Guest Speaking

I am offering a FREE 45-minute seminar to schools and libraries titled A Writer’s Journey: The Path to Publication, where I will share what I've learned from my experience in writing and getting published. I hope that this will help to encourage others who dream of writing a book while also helping them to avoid some of the pitfalls that I encountered on my journey. My first session is set at Fountain Valley High School on May 19I hope to do more sessions this school year and in the future.

This gives you an idea of what is involved in a book launch. Tune in next week for part two of this blog for more into and to see what else I have cooking.

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